I love social media. As a blogger it is an essential part of my business. It allows me to share content. It allows me to engage with my readers and peers. It can be a starting point for business opportunities. Social media is fun, sometimes fast, and often informative. I spend a lot of time on the various platforms. I see a lot of things I like and I see a lot of things that drive me a little bonkers. For the most part there are no concrete rules in the world of social media and it’s up to the user to figure out/decide how they want to use it. If someone new to social media, particularly someone who is using social media as a business tool, were to ask me the DONT’S of engagement this is the list I would eagerly hand over to them.
Stop using buzz or nonsensical words.
Slipping them in every once in a while isn’t terrible but when you use them over and over it gets old fast. You know what’s EPIC? Moses parting the red sea. That was epic.
#stop #using #50 #hashtags #on #one #post #or #picture.
Seriously people, focus.
Auto direct messages on Twitter – just say no.
If I follow a person/business/event and get an automated message saying something along the lines of “thank you for following me, be sure to check out our FB page at…” There is a strong possibility that I am going to just undo that follow.
Automatic posting across social media platforms just isn’t pretty.
Every platform serves a different purpose and that 3 sentence Facebook post doesn’t translate well into 140 character tweet. Not only is it unattractive it shouts I am too lazy/important to do this right.
Shamelessly pitching yourself to brands on social media is, well, ugly.
Social media is a GREAT place to connect with brands and start the process of building a relationship. But there are right ways of doing it and there are wrong ways of doing it. For example, tweeting your followers to pressure a brand into working with you is a wrong way. So wrong.
Posting links back to your own content on someone else’s Facebook page is never the right thing to do.
It’s right up there with spam.
Not engaging with your followers when they engage with you goes against everything that social media is about.
If someone tweets you, a genuine tweet, not a vote request or an attempt to embroil you in a fight, tweet them back. Treat them like you are in the same room and they just spoke to you. Would you just ignore them? No it doesn’t have to be in real time but in a reasonably timely fashion.
Stop over sharing (crappy) food pictures.
I am a foodie. I love seeing pictures of amazing/interesting food. I do not need to see what you have for every meal, every day. And if you are in a setting where you cannot take a reasonably decent picture then just don’t.
Stop giving yourself titles that you haven’t earned or sometimes don’t even understand.
Guru, maven, expert – are you really? What are your credentials? How about you just be you.
What are your social media pet peeves?